Evolving Indian Snack (Namkeen) Industry: Opportunity & Challenges

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Throughout the long term, India has become one of the quickest developing economies on the planet. With rising urbanization, changing consumption patterns, and a huge domestic market to cater to, opportunities for different items and their particular business sectors have been on the ascent.

Subsequently, the younger ones that make up close to 66% of India’s population, have created a market for snack products.

The Indian snacks and confectionery items cover flavourful sweet and pungent food things sold over the counter. They incorporate nibble things, for example, Namkeen, potato chips, tortilla chips, crackers, as well as bakery items such as preserved biscuits, pastries, cakes.

Openings and Challenges relating to the Indian snacks industry.

*Since the 1990s, the snacks market has made some amazing progress. The business was significantly overwhelmed by snack giants and a handful of regional brands. Advancements have forever been key in the Indian snack industry. The snack players are always surprising and charming their clients with outstanding and extraordinary taste contributions. The new flavors are roused by the expanded food culture of our country.

*There have been significant enhancements in the assembling, handling, circulation, and advertising cycles of snack products. This has made packaged snack items very well known among Indian customers.

*Beginning around 2019, the appetizing bites market in India has shown an expanding pattern. In 2020, the snacks market value in India was about $5.57 billion and is expected to reach nearly $13 billion by 2026.

*Generally, Indian families like to plan snacks at home to eat between dinners or during traveling. However, with increasing per capita income, higher disposable incomes, and need for comfort because of the speedy ways of life, the interest for prepared to eat, in a hurry, snacks has expanded.

*Rushed timetables are making it extreme for individuals to keep up with the right balance between serious and fun activities. As people switched to Work From Home during the Covid-19 lockdowns, they have fostered the propensity for crunching while at the same time working.

*Likewise, because of an expansion in the way of life sicknesses, for example, diabetes and heart infirmities, many have begun settling on solid snacks. Presently clients want to purchase products that are not only tasty and convenient to procure, yet nutritious also. The changing examples and patterns have led to a rise in the demand for responsible and ethical food processing.

*The Indian eating and confectionary industry is going through an astounding development cycle however many homegrown global organizations are hoping to set up their essence inside the market.  

*Developing FDI and coordinated efforts in the business are simply going to accelerate the cycle. The numbers indicate that the segment has a huge growth potential and will add hugely to the improvement of the Indian economy.

However, with promising circumstances, come difficulties. The snack and confectionery industry is also facing some issues in terms of lack of storage infrastructure, low accessibility of unrefined components for specific occasional yields, and helpless network of specific rustic regions with food handling units arranged far. This results in a great deal of wastage.

There is an earnest need to consolidate the most recent advancements to keep up the nature of production and enable farmers to compete in the global market. When it comes to branded and traditional snack products, local inclinations likewise assume a part.

The opposition in the snack market is about to become fierce as we can expect a whole range of activities pertaining to innovations in products and tastes, shopper comfort, just as the section of new players over the years.

However, the stunt will lie in keeping up with the great taste of the item paying little mind to the mechanical advancements. Individuals don’t need quality food to the detriment of good taste.

Additionally, the pattern of eating came from the West, notwithstanding, the Indian touch is an absolute necessity and consistent in the available varieties.The makers should track down the right equilibrium and cook according to the rising requests.

Finally, for snacks, the quality principles laid by the Food Safety and Standards Authority of India (FSSAI), should be tried by the business players Different government policies that have been put together for the food processing sector such as tax benefits, FDI, and product advancements are material on the snack business also.

Brands and new companies taking in the Industry

Given the worldwide effort and the capability of the business, a lot of brands in their initial days became well known on the lookout. The brands have accomplished nearby as well as worldwide impressions too.

The whole market is developing at 10-12%, with the marked section covering around 30% of this market, developing at 25% per annum. With the use of better shelf life and automation, the segment is set to expand even further.

The whole namkeen section is extensively classified into 3 fragments. The first is conventional, covering around 60-65% of the market, and involves customary Indian wafers. The second type is a little more western.

There’s likewise an arising crossbreed type called ‘bridge snacks’, which has a local taste but a western look.

There are different varieties too called the solid snacks classification with brands like ‘The Green snack co’ looking to make a name for themselves.

Pursuing into account the open doors and difficulties, we can safely assume that the snacks and confectionery market will attract diverse players, tastes, and products,for quite a long time in the future.